You will have only one landing page per ad group. Landing page: The page viewers land on once they click your ad.Ads: This is the actual copy and creative that appears on the SERP.Keywords: These are the terms that you want to trigger your ads to show in the search engine results page (SERP).Ad groups: These contain your ads and keywords and are grouped by theme.You can only have one ad type (Search vs Display, for example) per campaign, but you can (and should) have multiple ad groups within a campaign, and you can (and should) have multiple campaigns per account. Campaigns: Campaigns house your ad groups.Account: This is the outer shell, with your business and payment information that houses everything.So let’s start with a big-picture overview of its key components: It’s like the easy button for Google Ads account management! Let’s hit it.Ī Google Ads account is more than just one account with a bunch of ads. Keep your ads relevant and Quality Score high.More efficiently manage your campaigns and budget.But what a lot of advertisers don’t realize is that their ability to do all of that-and to do it efficiently-is impacted by how their account is structured in the first place.Īnd with all its layers, features, and settings, mastering (let alone understanding) Google Ads account structure isn’t easy.Įnter the A-to-Z visual guide to Google Ads account structure In it, I’m going to break down a Google Ads account into its key components, demystify the features and settings available at each level, and provide tips so that you can: Optimizing your Google ads to get the most out of your budget involves lots of things: ad copy, targeting, scheduling, and more.
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